Adidas Offering Need for Speed The Run Video Game Insipired Shoe

Electronic Arts and adidas Originals today announced a one-of-a-kind lifestyle and gaming partnership for Need for Speed The Run. Combining the cultural expertise of both brands, consumers will not only see the iconic adidas Superstar shoes in Need for Speed The Run, but they'll also be treated with exclusive and limited edition Need for Speed The Run adidas branded apparel which will be available at all adidas Originals stores across the United States. The Need for Speed The Run and adidas promotion will be celebrated at three of the country's and game's most iconic locations: Chicago, San Francisco and New York where consumers will get exclusive access to the limited edition Need for Speed The Run shoe and video game.

 "Our goal with Need for Speed is to be more than just a videogame franchise, as we view ourselves as a leader in youth and automotive culture as well. adidas is one of the biggest lifestyle brands in the world and we couldn't be more excited to partner with them on Need for Speed The Run," said Kevin Maher, Senior Director of Marketing at EA.